Mock Cat Café Branding

This mock branding project for a cat café was designed to capture a sense of calm, warmth, and whimsy through a clean and cohesive visual identity. The branding features a soft blue and white colour palette to evoke feelings of comfort, trust, and cosiness—creating a welcoming environment for both cat lovers and casual visitors alike.

The project included a hand-drawn logo, custom repeat patterns inspired by cat poses and playful movements, and a minimal, easy-to-navigate menu design. Packaging elements, such as coffee cups and pastry boxes, were styled to reflect the brand’s friendly personality while remaining functional and visually appealing. The branding extended to staff aprons and business cards, ensuring a consistent customer experience across all touchpoints.

This concept balances the charm of a themed café with the professionalism of a well-rounded brand system, aiming to make the café not just a place to visit, but a place to remember.